The programme is aimed at aspiring international level professionals in art business — managers of art galleries, art fairs, cultural organizations and events as well as art advisors for private collectors, institutions, and companies.
Students will learn about the art market ecosystem getting to know key players (organizations and personalities, processes, and trends). The programme will help to understand the peculiarities of private and corporate collecting, artwork evaluation, sales, and logistics as well as legal and tax issues in the art business. The course will also cover best practices in management, marketing, communications and fundraising for cultural initiatives. Students will attend lectures on art history and current developments in contemporary art as well as the foundations of exhibition management and curatorial studies.
One of the specifics of the programme is attention to the role of art in companies' activity: from art collaborations to Corporate Social Responsibility programs, and to employee loyalty initiatives and creativity and innovation potential development.